Episode 37: The Marketing Metrics That Actually Matter for Law Firms
In this episode of Legal Marketing Happy Hour, Steve Stauff, a senior marketing consultant at Above the Bar Marketing, dissects the marketing metrics that truly
In this episode of Legal Marketing Happy Hour, Steve Stauff, a senior marketing consultant at Above the Bar Marketing, dissects the marketing metrics that truly
In this episode of Legal Marketing Happy Hour, Miles Kestran, a digital paid media strategist at Above the Bar Marketing, dissects the common pitfalls law
Most attorneys have spent the past few years adjusting to AI tools that summarize documents, draft correspondence, and answer research questions. That adjustment is far
For years Google Business Profiles (GBP) have been treated as digital storefronts, where you would showcase a business with photos, hours, services, reviews, products, and
Attorneys are not struggling because they lack talent or ambition. The profession draws some of the most driven people in any field. The struggle is
Above the Bar Marketing just landed at number 35 on the 2026 Inc. Regionals: Midwest list. For anyone unfamiliar, Inc. Magazine ranks the fastest-growing private
In this episode of Legal Marketing Happy Hour, senior SEO strategist Cristie Reed delves into the evolving landscape of client decision-making for law firms. With
You lose qualified cases every week. Not because your marketing failed or your attorneys lack expertise. You lose them in the hours it takes your
Cristie Reed, a senior SEO strategist at Above-the-Bar Marketing, joins host Mike Leon to discuss the common misconception among law firms that relying on a
In this episode of Legal Marketing Happy Hour, local SEO strategist Colby Owens discusses the importance of building local authority for law firms. He explains
In this episode of Legal Marketing Happy Hour, Steven J. Wilson, Director of SEO at Above the Bar Marketing, shares insights on creating content that
In this episode, Miles Kestran, a digital paid media strategist at Above the Bar Marketing, breaks down how law firms can turn paid ads into
In this episode, Colby Owens, a local SEO strategist at Above the Bar Marketing, explains how law firms can use Google Business Profile, local citations,
In this episode of Legal Marketing Happy Hour, Lindsay Marty, Founder and CEO of Above the Bar Marketing, discusses how internal culture directly shapes a
Bold Journey recently featured our Founder and CEO, Lindsay Marty, in a profile that highlights her approach to leadership, resilience, and the growth of Above
Google reviews can make or break a law firm’s success these days. With many law firms acknowledging that Google reviews matter significantly to their reputation
Ever wondered what makes someone instantly trust your law firm’s website—or click away before they even notice your logo? In this episode of Legal Marketing
Yes, Google Ads can absolutely work for lawyers. With the majority of legal website traffic coming from paid search and the legal industry achieving conversion
In this episode of the Legal Marketing Happy Hour, we breaks down the do’s and don’ts of PPC (Pay-Per-Click) and Google Local Service Ads specifically
In this episode of Legal Marketing Happy Hour, we’re unpacking how Google’s new AI Overviews are changing the way people search for legal services—and what
Digital marketing is the most cost effective and scalable marketing strategy for small law firms. Start with crafting authentic, expert-backed content that resonates with potential clients. Consider harnessing the power of LinkedIn and other social platforms tailored for professionals. Put a long term focus SEO to maximize ROI.
To create a digital marketing strategy for a law firm start by understanding your target audience’s online behaviors for your paticular practice area. Compile as much data as you can. Then analyze, refine, and pivot as needed until you find gaps that you can leverage for your practice. Prioritize SEO to ensure your firm’s website ranks top in relevant searches. Potential clients will look you up and the top results win most of the traffic. Choose a social platform where your clients frequent and focus there by crafting genuine, expert-backed content.
At its core, it amplifies the firm’s voice, connecting you to the right clients. It positions the firm as an authority, building trust and engagement. As you delve deeper into our law firm marketing blog, you’ll uncover the myriad benefits of tailored law firm marketing, from boosting visibility to enhancing client relationships.
